The advantages and disadvantages of a marketing plan

A well-written comprehensive marketing plan is the focal point of all business ventures because it describes how you plan to attract and retain customers the most crucial aspect of a bussiness.
Therefore it is important that you, as a first – time business owner, develop a comprehensive effective marketing plan. If need assistance in accomplishing this task contact your local SBA office. Consult the local telephone directory under U.S. Government for the telephone number and address of the office nearest you.
An effective marketing plan will certainly boost your sales and increase your profit margins.
You must be able to convince customers that you have the best product or service for them at the best possible price. If you can not convince potential customers of this then you are washing your time and money. This is where the marketing plan comes into play, and this is why it is so important.
There are numerous advantages you can extract from the marketplace if you know how. And the marketing plan is an excellent tool for identifying and developing strategies for extracting these advantages.